CSU Dominguez Hills
Brand and Visual Identity System
California State University, Dominguez Hills is a highly diverse, metropolitan university primarily serving the South Bay area of Los Angeles County. Established in 1960, CSU Dominguez Hills is one of the 23 campuses that comprise the California State University system. The university is indispensable to the South Bay's economic prosperity and diverse communities, and is renowned for the quality of its teaching and for its job-ready graduates.
Projecting a strong and coherent identity is a crucial element in communicating CSU Dominguez Hills' value and excellence to the public.
Branding standards are designed to help the university:
- Present a consistent effective visual identity that is easily recognized by all its audiences.
- Strengthen the impact of the CSU Dominguez Hills
offical and informal names –"California State University, Dominguez Hills" and "CSU Dominguez Hills."
- Enhance standards in communications to support and reinforce CSU Dominguez Hills fundraising and public relations activiites.