Colors

Color Palette

The CSUDH Brand color palette uses the university’s recognized school colors and integrates them into the design of print and digital materials. Using the CSUDH color palettes helps to create a consistent, distinctive look and feel. The palette is also developed to complement the CSU systemwide brand program.

While there is some flexibility to mix these colors, the palette should remain light, clean, and contemporary, with lots of white space.

To ensure the consistency of the university’s visual identity, Pantone Matching System (Pantone or PMS) specifications for each color are provided. Use the CMYK, RGB, or HEX values equivalent to the PMS colors for four-color printing applications and digital applications.

Primary Palette

BURGUNDY
Pantone 209 C

Print
P 66-16 C
C=0, M=100, Y=41, K=58

Screen
HEX #860038
R=134, G=0, B=56

DO NOT use lighter tints
of Burgundy

YELLOW
Pantone 124 C

Print
P 10-8 C
C=0, M=27, Y=100, K=0

Screen
HEX #EFBA08
R=239, G=186, B=8

GRAY
Pantone Cool Gray 9 C
or black at 75%

Print
Pantone Cool Gray 9 PC
C=56, M=46, Y=44, K=10

Screen
HEX #75787B
R=117, G=120, B=123

Secondary Palette

CYAN
Pantone 312 C

Print
P 118-7 C
C=88, M=0, Y=13, K=0

Screen
HEX #009DBB
R=0, G=157, B=187

NAVY
Pantone 302 C

Print
P 111-16 C
C=100, M=35, Y=0, K=60

Screen
HEX #00416D
R=0, G=65, B=109

TURQUOISE
Pantone 7466 C

Print
P 121-8 C
C=100, M=0, Y=29, K=0

Screen
HEX #00B3C5
R=0, G=179, B=197

Neutral Palette

BLACK

Print
C=0, M=0, Y=0, K=100

Screen
HEX #000000
R=0, G=0, B=0

RICH BLACK

Print
For large areas of coverage
C=90, M=80, Y=80, K=100

WHITE

Print
C=0, M=0, Y=0, K=0

Screen
HEX #FFFFFF
R=225, G=225, B=225

Cool gray color range or % of black

Resources