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Dr. Fornelli is an award-winning digital media producer who has enjoyed a wide- ranging career, in an array of fields including recording arts, journalism, film & television production, and advertising. Dr. Fornelli first began teaching at CSUDH in 2001, and since then, he has focused primarily on academic pursuits, with an emphasis on the study of social media trends, the rise of Esports, and the growth of viral media production and distribution. His doctorate work involved the study of social media use by nonprofit organizations, looking at how these groups are using social media platforms to raise awareness for their causes. He is the author of the text, Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists and Public Relations Professionals.