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Join us for our next Product Management Fundamentals Certificate Info Session!
Saturday, March 8, 2025 • 10:00 AM PT
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Product Management Fundamentals Certificate of Completion
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About the Program
Product management is one of the fastest-growing fields, with a 30% increase in job openings and 125,678 positions currently available. With an average starting salary of $120K per year, it’s the perfect time to transition into this high-demand career and unlock new opportunities.
Product management is the process of guiding a product's lifecycle from development to execution, with the focus on what customers want. In partnership with Product Management Institute, CSUDH is offering an online Product Management Fundamentals Certificate program to provide participants with practical knowledge about product management.
In this single-course, 8-week, asynchronous online program, students will cover market research to agile methodologies and gain hands-on insights for success in this dynamic field. Whether you are a seasoned professional looking to pivot your career or advance in your role, this program will help you think and work like a product manager, confidently applying these fundamentals into your organization.
Learning Objectives
The objectives of this course, which include eight (8) modules, are to help you feel confident in your role as a product manager:
- Implement the foundations of product management
- Conduct market research and analysis
- Develop the product strategy
- Create a user-centric product design
- Follow the prototyping and testing process
- Follow the agile product development process
- Create the product backlog and sprint planning
- Conduct data collection and analysis
- Conduct A/B testing and experimentation
- Create and measure metrics and KPIs
- Develop product launch strategies
- Conduct post-launch analysis
- Implement leadership in product management
Who Should Attend?
Perfect for seasoned professionals looking to pivot their careers or advance in their roles:
- Aspiring Product Managers
- Junior Product Managers
- Cross-Functional Team Members
- Entrepreneurs and Startup Founders
- Mid-Career Professionals Seeking Transition
- Product Management Enthusiasts
- Continuing Education Students
Location
Courses are delivered fully online in an asynchronous format, with no campus attendance required and the flexibility to work at your convenience. Each week, instructors will provide guided content and post assignments with due dates on our Canvas Learning Management System (LMS). Please note that these courses are not self-paced and do require participation.
(*Although no on-campus participation is needed, CSUDH is located in Carson, CA, near Los Angeles, Torrance, Long Beach, Carson, Compton, El Segundo, Lomita, Harbor City, Palos Verdes, Manhattan Beach, Hermosa Beach, Redondo Beach, San Pedro, Lawndale, Hawthorne, Gardena, Westchester, Ladera Heights, Lakewood, Paramount, Bellflower, Downey, Inglewood, Wilmington, and other parts of the South Bay and Southern California.)
Product Management 8-Module Course
Module 1:
Product Management Foundations
- Introduction to Product Management
- Understanding the Product Lifecycle
- Understanding Product Development Cycle
- Introduction to Agile Methodologies
Module 2:
Product Strategy
- Product Vision and Goals
- Competitive Analysis and SWOT Analysis
- Market Positioning
- Prioritization Techniques
Module 3:
User-Centric Design
- User-Centric Design
- User Research and Empathy
- Market Positioning
- Prioritization Techniques
Module 4:
Agile Product Development
- Intro to Agile Principles and Frameworks
- Applying Agile Principles to Product Development
- Collaborating in Agile Product Teams
- Scrum Framework and Practices
Module 5:
Prototyping & Testing
- Introduction to Prototyping and Testing
- Prototyping Tools and Techniques
- User Testing and Feedback
- Interative Prototyping and Design Thinking
Module 6:
Data-Driven Decisions
- Introduction to Data-Driven Product Management
- Data Collection and Analysis
- Key Performance Indicators (KPIs) and Metrics
- Data-Driven Decision-Making Process
Module 7:
Product Launch
- Introduction to Product Launching
- Developing a Product Launch Strategy
- Executing the Product Launch
- Post-Launch Activities and Optimization
Module 8:
Leadership
- Leadership in Product Management
- Stakeholder Management and Communications
- Driving Innovation and Change
- Handling Customer Complaints and Negative Feedback
These asynchronous modules generally require approximately 4 hours of activity per week. Attendance and participation is required for credit, and an 80% or higher passing grade is required to earn the certificate.
Project Management Course Schedule
Please note that more course offerings may be available in the future. Spring courses are posted in early October, Summer courses are posted in February, and Fall courses are posted in early March.
Note: Once you place course(s) in your shopping cart, please either follow through the checkout process and purchase your course(s), or, if you decide not to take courses, remove them from your cart. If you leave a course in your cart for a long period, the course may become either filled or cancelled during the period before your registration is complete.
Courses are scheduled year-round.
* Schedule and costs subject to change at any time; consult with instructor for specific date details | Updated daily
Program Instructor
Dr. Jillian Zambon | EDD, MBA, PMP, PMFC, CSM, Lean Six Sigma Green Belt (LSS)
https://www.linkedin.com/in/jillian-zambon-ed-d-mba-pmp-a5959725 ►
Dr. Jillian Zambon is an accomplished healthcare executive, having worked for large healthcare systems such as Dartmouth, Fresenius, Charles River Labs, and Mercy Hospital. She holds a Doctor of Education in Organizational Leadership with a focus in healthcare administration and comes with a strong product and project management background–focused primarily in healthcare information technology.
She has joined the speaking stage with individuals like Dave Seymour, from A&E’s show Flipping Boston, and worked with entrepreneurs like Wes Bergmann, MTV star of The Challenge and Real World. She even joined Season 6 of Wes Bergmann’s show, The Blox, in which she was the winner of the entrepreneurial competition! She is also a two-time best-selling author and a published doctoral author as well.
She served 5 years in the U.S. Navy as an engineer and has maintained her love for fitness since leaving the military. In her free time, Dr. Zambon enjoys spending time with her daughter and dog, exercising, reading, baking, and traveling. Dr. Zambon also volunteers for the board of directors for the Uyeno Foundation, an organization that serves to provide mental health support services and educational tools for individuals and families to be accessible and attainable for all.